From Zero to hero: Coca-Cola and 007 pair up for new film

19 September, 2008

Co ca-Cola Zero is linking up with the forthcoming James Bond film Quantum of Solace.

The partnership will include a

marketing campaign including an on-pack promotion for

a free downloadable Quantum of Solace demo game .

Consumers will also be entered into a daily

draw to win prizes including Bond-style weekends away and Sony gadgets.

TV, radio, outdoor and cinema ads will support the link-up, along with PR events and Bond-themed in-store activity.

Kenny Chisholm, trade communications manager at Coca-Cola Enterprises, said: "Quantum of Solace has already generated huge consumer interest and we expect the on-pack promotion and

release of the film to bring maximum exposure to the Coke Zero brand. "




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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