Lyons Maid ramps up the nostalgia

19 September, 2008

A number of new products are being introduced for the winter by ice cream firm R&R.

They include a 70cl Smarties

Party

Ice

Cream , with an outer shell of chocolate and layers of chocolate and vanilla ice cream containing

Smarties

- which will be available in a price-marked £2 pack.

There is also a range of four Thornton's

Indulgence desserts: dark chocolate truffle, vanilla truffle, hazelnut praline and rich toffee

- w ith an rrp of £3.99.

Also new is a four-pack of Toffee Crumble cones, in a £1 price-marked pack. Other launches include a return for the 250g Lyons Maid Arctic Roll, a 1-litre

pack of Lyons Maid vanilla ice cream and an eight-pack of Lyons Maid Sandwiches.

Senior brand manager Charlotte Hambling said: "By bringing

the

brand back to family dinner tables we will be tapping into

a great nostalgia

."




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The limitations of Instawines

Picture the scene. You put your key in the keyhole, shove the door with your shoulder, drop your bags and look down. There, beaming up at you, is some relative or friend’s smug postcard with sandy beaches, Piña Coladas and palm trees (or, these days, an in nity pool and a detox smoothie) with a literal or metaphorical “wish you were here” written large.

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