Lyons Maid ramps up the nostalgia

19 September, 2008

A number of new products are being introduced for the winter by ice cream firm R&R.

They include a 70cl Smarties

Party

Ice

Cream , with an outer shell of chocolate and layers of chocolate and vanilla ice cream containing

Smarties

- which will be available in a price-marked 2 pack.

There is also a range of four Thornton's

Indulgence desserts: dark chocolate truffle, vanilla truffle, hazelnut praline and rich toffee

- w ith an rrp of 3.99.

Also new is a four-pack of Toffee Crumble cones, in a 1 price-marked pack. Other launches include a return for the 250g Lyons Maid Arctic Roll, a 1-litre

pack of Lyons Maid vanilla ice cream and an eight-pack of Lyons Maid Sandwiches.

Senior brand manager Charlotte Hambling said: "By bringing

the

brand back to family dinner tables we will be tapping into

a great nostalgia

."




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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