Dairy Milk gorilla ads make comeback
Published:  19 September, 2008

The Cadbury Dairy Milk ad featuring a gorilla playing the drums has been remixed

as Bonnie Tyler's Total Eclipse of the Heart

for the autumn.

There's also another run for the ad showing a race between airport trucks to the tune of

Bon Jovi's Living on a Prayer.

Gorilla-themed

POS

material will also be available to retailers.

The

commercials are part of a 17 million marketing spend for the brand in 2008

- its biggest ever.

Kate Harding, Cadbury's trade communications manager, said: "We saw huge levels of consumer engagement when the ads first aired, so retailers should be ready for increased shopper awareness."




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