Top Tip

19 September, 2008

Retailers should organise employee tasting sessions in the run-up to Christmas, to increase their confidence and knowledge when it comes to recommending products to customers, or simply answering their questions. Back this up with printed tasting notes, which they can hand out to customers at the check out and use to build their own knowledge of the products.

Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter