Top Tip

19 September, 2008

Retailers should organise employee tasting sessions in the run-up to Christmas, to increase their confidence and knowledge when it comes to recommending products to customers, or simply answering their questions. Back this up with printed tasting notes, which they can hand out to customers at the check out and use to build their own knowledge of the products.

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Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

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