New ad campaign for Nobilo

30 September, 2008

Nobilo is being backed by a new national ad campaign which Constellation Europe hopes will emphasise the brandís ability to complement seafood.

Ads are appearing in national newspapers and food magazines and will reach up to 1.5 million upmarket consumers, according to Constellation. They will feature Noblio Regional Collection Sauvignon Blanc alongside a recipe for roast cod fillet on aubergine.

The campaign, which follows the brandís sponsorship of National Seafood Fortnight, will be supplemented by an on-pack promotion offering consumers the chance to win one of six cookery courses at Rick Steinís Padstow Seafood School.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle Ė which makes it especially galling that we spend so much time divided over it.

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