Heyes: passionate about S&N vision

03 October, 2008

Scottish & Newcastle UK has named Shaun Heyes as its new head of customer marketing for the off-trade.

Heyes, who has more than 15 years' experience in the alcoholic drinks industry with S&N UK, will be responsible for developing and implementing the commercial marketing strategy for the take-home sector.

He said: "I am passionate about embedding our category vision, helping retailers to maximise category growth opportunities afforded by our

portfolio.

"I will be developing a plan which will optimise the performance of all of our brand and innovation opportunities. Ultimately we will build our success by helping our customers to realise their own aspirations in the category."

Heyes will lead a team of 22. His predecessor Carol Saunders has taken a senior marketing position

at S&N UK.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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