In Brief

03 October, 2008

Co-op welcomes new buyers

Two new buyers have joined the Co-op wine team. Ben Cahill joins from Lords Wines as category wine buyer, responsible for Alsace, Burgundy, Rhône, southern France, Spain, and Central and South America. Edward Robinson comes from an accountancy background and will cover German wines. Former buyer Barney Davis has left to pursue other opportunities.

Wine advice at Tesco

Tesco is trialling a "virtual wine adviser" in six of its biggest shops around the country this autumn. Touch screens


wine aisles


customers wine information and recommendations, as well as the chance to choose wines by country, colour, style and price.

New appointment for Fennell

Andy Fennell, Diageo's European marketing and innovation director, has been appointed global chief marketing officer. Fennell's record at Diageo includes work as global brand director for Smirnoff and heading Guinness campaigns in Europe.

Johns takes on New World

Tim Johns has joined Genesis Wines as marketing executive, from Wines of Argentina. H is role will be to develop the London

wine merchant's fine wine business and promote its New World offering.

Fine wine director James Price said he would be "a formidable asset".

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What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

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