the forum

03 October, 2008

To respond to the unanswered questions below, or to ask a reader's advice, simply e mail:

oln.editorial@william-reed.co.u

k

Q Should I start running three-for-£10 deals like the supermarkets?

If I do, will the increased volumes compensate for reduced margins?

A There's a shop near me doing a three-for-£10 on JP Chenet Cabernet/Syrah. If I buy from Booker, I can get a case of six for £18.99, which works out at just under £3.17 a bottle. Selling three -for -£10 would yield me the princely sum of 50p, which scarcely justifies the petrol costs and the time it takes to stack the stuff in the shop.

Barry, Croydon

A Three-for-£10 just doesn't stack up for us . We

offer reasonable wines on a temporary two-for-£10 before reverting to full price a month later.

Craig, Essex

Q Where can I get sample-size disposable plastic tumblers

for in-store tastings?

A Try partyplastics.co.uk. They have

a good selection of tumblers which are probably larger than the ones you have in mind - but I find those tiny

ones are not much fun at a

tasting because it's almost impossible to nose the wine.

Marilyn, Cambridge

A We switched

to real glasses some time ago. We find it makes customers linger longer over the sample rather than throwing it back , and we're pretty sure we're selling more wine as a result . We have to wash up , but it's worth

it.

Hayley, Bath

A The Take Home Blueprint team will supply a wine -tasting kit which not only includes plastic tumblers but POS material, corkscrews and flyers. There are details at takehomeblueprint.co.uk.

Hussein, Derby

Q Sweet shops sometimes restrict the number of children in the store to two or three at a time . Has anyone got a similar policy with boozy adults on a Friday night?

James, Wapping

Q Can a police officer or Trading Standards officer request you to halt an in-store tasting in an ill-judged effort to protect public morals?

Dave, Andover




Bookmark this


Site Search

COMMENT

What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter