La Gioiosa gets listed

03 October, 2008

Italian producer La Gioiosa has won two new listings for its Prosecco wines with the Thresher Group.

Its Prosecco Spumante will be available in Threshers stores for £6.96 and its Prosecco Raboso Rosé will be available in Wine Rack stores at £8.99.

Lewis Jones, marketing director for La Gioiosa's UK agent, D&D Wines, said: "This addition to their retail listings can only add to the brand's success in the market, as La Gioiosa cements

its position as number one Italian brand

in the UK."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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