Greene King goes greener with less glass

03 October, 2008

Greene King has reduced the glass in

its bottles by nearly 25% in an effort to

cut its impact on the environment.

All 12 of the brewer's brands will be packaged in the new

bottles, including its flagship

Old Speckled Hen, Ruddles County and Greene King IPA .

The front, back and neck labels have been revamped in a bid to "bring all the brands under a generic bottle", according to take-home director Neil Jardine.

The changes will mean the brewer saves more than 1,500 tonnes of

glass each year.

Managing director Justin Adams added: "The 80 -90 g

of glass we're losing per bottle is good,

although may seem modest, but

the overall impact is enormous.

We will also save up to 150 tonnes of carbon dioxide per annum, purely as a result of lightening the

load for delivery vehicles."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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