ASA quashes Cobra poster complaint

03 October, 2008

A complaint that a poster ad for

Cobra beer is irresponsible ha s been thrown out by the Advertising Standards Authority.

One consumer complained to the watchdog, claiming that the use of cartoon characters in the ad could

appeal to children.

Cobra said it had deliberately selected an adult style of cartoon that would resonate with

its target audience of

25 to 35-year-old males.




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Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

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