ASA quashes Cobra poster complaint

03 October, 2008

A complaint that a poster ad for

Cobra beer is irresponsible ha s been thrown out by the Advertising Standards Authority.

One consumer complained to the watchdog, claiming that the use of cartoon characters in the ad could

appeal to children.

Cobra said it had deliberately selected an adult style of cartoon that would resonate with

its target audience of

25 to 35-year-old males.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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