ASA quashes Cobra poster complaint

03 October, 2008

A complaint that a poster ad for

Cobra beer is irresponsible ha s been thrown out by the Advertising Standards Authority.

One consumer complained to the watchdog, claiming that the use of cartoon characters in the ad could

appeal to children.

Cobra said it had deliberately selected an adult style of cartoon that would resonate with

its target audience of

25 to 35-year-old males.




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There's not going to be a campaign for that for much longer

The campaign name There’s A Beer For That may have got cynics like me trying to think of things there wasn’t a beer for, but broadly speaking it was a force for good.

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