Dooley's romantic streak continues

03 October, 2008

Cream liqueur brand Dooley's Original Toffee & Vodka has extended its link -up with Sky's Zone Romantica channel.

The sponsorship will run from this month until December 31, and will include five and 15-second -break bumper ads during programmes on the female -orient ed channel.

The ads will feature the brand's new tagline: Dooley's, let the good times pour.

On each day of the sponsorship Dooley's will give away pamper hampers containing indulgent treats such as DVD s, beauty products, chocolates and bottles of the cream liqueur.

The activity will be supported in press, online and with a dedicated website - letthegoodtimespour.com.

Brand manager Karen Fowler said: "This sponsorship follows on from a very successful tie-up with Zone Romantica that we ran in the spring and which reached 72% of our core target audience. We are looking to build on this over the key Christmas period when the brand is popular as a gift purchase."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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