Dooley's romantic streak continues

03 October, 2008

Cream liqueur brand Dooley's Original Toffee & Vodka has extended its link -up with Sky's Zone Romantica channel.

The sponsorship will run from this month until December 31, and will include five and 15-second -break bumper ads during programmes on the female -orient ed channel.

The ads will feature the brand's new tagline: Dooley's, let the good times pour.

On each day of the sponsorship Dooley's will give away pamper hampers containing indulgent treats such as DVD s, beauty products, chocolates and bottles of the cream liqueur.

The activity will be supported in press, online and with a dedicated website - letthegoodtimespour.com.

Brand manager Karen Fowler said: "This sponsorship follows on from a very successful tie-up with Zone Romantica that we ran in the spring and which reached 72% of our core target audience. We are looking to build on this over the key Christmas period when the brand is popular as a gift purchase."




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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