The first vodka with botanical benefits?

03 October, 2008

A herbal -infused vodka which claims to have health benefits has been launched in the UK.

Pincer Vodka contains wild elderflower and milk thistle and is targeted at the "work hard, play hard" market.

Chief executive Jonny Engels said: "The re has

been a growing demand for products that complement busy lifestyles. Pincer Vodka is responding

by launching the first vodka with botanical benefits ."

The 38% abv vodka comes in a

70cl bottle and

will retail for around

15 a bottle.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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