In brief

03 October, 2008

Glenlivet has launched an internet marketing campaign comprising competitions, targeted emails and a microsite with video tasting notes from whisky expert Ian Buxton. The campaign will target 100,000 whisky-loving men aged 40-plus, with the chance to win a trip for six to the distillery in Speyside. Non-winners will be given a 2-voucher off their next purchase of 12-year-old . Vouchers for purchases of 15-year-old will be issued in 2009.

Bowmore Distillery has released the second instalment of its trilogy of vintage expressions. The limited -edition White Bowmore will retail for 2,500 and has been maturing in six bourbon casks in the distillery's vaults since 1964. It is described as having aromas of "Gallia melon, mango and papaya", with a palate of exotic fruit, vanilla and maple syrup.

Glengoyne Distillery is holding a free Christmas Food & Drink

Festival on

Dec 6 from 10.30am-5pm. The event will include food stalls in the Glengoyne's Garden of Consumption, an inflatable bar, tutored whisky and beer tastings, distillery tours and cooking

demonstrations from BBC Master Chef's Tom Lewis. Visit glengoyne.com .




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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