Kick Energy steps things up a gear

03 October, 2008

Global Brands is spending £1 million on raising the profile of its recently relaunched energy drink Kick Energy.

The brand will be promoted across the globe by the Global Brands' rally team, led by company chairman and former rally champion, Steve Perez. The team's rally cars, including vintage models such as the Lancia Stratos, will be Kick Energy branded.

Global will also sponsor the World Superbike Championships and Stobart VK M-Sport Ford World Rally Team.

Creative manager Andrew Bond said: "We are putting a significant level of investment behind the brand through our rally teams, advertising and motor sponsorship, so that it can become

a major player within the energy

drinks sector."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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