Sharing is in this season for KC

03 October, 2008

Kettle Chips is advertising its latest limited -edition variant in a national

TV campaign.

The new seasonal flavour - Cheshire Cheese & Chutney - is being launched in the run-up to Christmas in 150g sharing bags (rrp 1.59). TV ads will screen throughout October.

Twice as many Kettle Chips are sold at Christmas than any other time of the year, according to the company.

"Kettle Chips are ideal for sharing occasions and social gatherings so they're always a hit over the Christmas period. Consumers are more inclined to treat themselves and their guests as the festive season approaches," a spokesman said.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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