Häagen-Dazs launches new flavour

03 October, 2008

General Mills UK is rolling out a new Häagen-Dazs limited -edition flavour to join its winter range.

Caramel Biscuit & Cream will be available for six months from this month. It contains caramel ice cream, pieces of caramelized Belgian Speculoos biscuits and

a hint of cinnamon.

Sales director Andy Foweather said: "Whil e retailers will experience a significant downturn in trade for impulse hand-held ice cream during the winter months, it remains a key selling period for luxury ice cream. In fact, 44% of Häagen-Dazs brand sales occur in winter."

A £5 million marketing campaign will promote the new arrival including TV advertis ing in November.

This year's Häagen-Dazs winter range will also include the Baileys variety, Cookies & Cream, Pralines & Cream and Belgian Chocolate, which will all available in 50cl tubs.




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter