United aims for year-round appeal

03 October, 2008

McVitie's Victoria and Masterpieces biscuit assortments will be available in smaller pack s from this month.

The change aims to enable retailers to "capitalise on the sales and profit potential that assortments can

provide all


- not just at

Christmas and Easter", according

to brand owner United Biscuits.

McVitie's Victoria will come in a 250g boxes and Masterpieces will be available in a 175g. Both will retail for £2.29.

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