Top Tip

03 October, 2008

Research has shown that shoppers are still carrying out their regular routine shops until December when they actively start looking for Christmas purchases. Therefore before December, there is an

opportunity for retailers to encourage early spirits purchases by creating some excitement to entice shoppers out of their routine . Shopping isn't everyone's favourite task and

people feel encouraged and motivated by seeing Christmas -themed displays

and even people sitting round the tree enjoying a drink.

David Smith, sales director, Diageo

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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