Top Tip

03 October, 2008

Research has shown that shoppers are still carrying out their regular routine shops until December when they actively start looking for Christmas purchases. Therefore before December, there is an

opportunity for retailers to encourage early spirits purchases by creating some excitement to entice shoppers out of their routine . Shopping isn't everyone's favourite task and

people feel encouraged and motivated by seeing Christmas -themed displays

and even people sitting round the tree enjoying a drink.

David Smith, sales director, Diageo

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225




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The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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