Grolsch competition offers free glasses

09 October, 2008

Consumers can win trips to Amsterdam and 80,000 Dutch glasses as part of a new on-pack promotion from Grolsch.

The activity covers packs including 4x30cl, 6x30cl, 8x30cl bottle packs and 4x44cl and 4x50cl cans. Consumers enter their unique on-pack code on the Grolsch website to claim their free Dutch glass and all entries are automatically entered into price draw for trip to Amsterdam, which expires at the end of August 2009.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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