Cobra teams up with British Film Institute

13 October, 2008

Cobra is continuing its sponsorship with the BFI

Cobra Beer is continuing its partnership with The British Film Institute (BFI) for a second year.

As part of the deal, Cobra will be the official beer of the BFI Southbank complex and the BFI’s major festivals. The sponsorship starts with The Times BFI 52nd London Film Festival, which takes place from Oct 15-30, and the London Lesbian and Gay Film Festival in March 2009.

Will Ghali, marketing director of Cobra Beer, said: “Our association with one of the most important events in the British film calendar showcases the progression of Cobra as a great supporter of the creative arts and allows us to reach our target consumers at premium events.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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