Cobra teams up with British Film Institute

13 October, 2008

Cobra is continuing its sponsorship with the BFI

Cobra Beer is continuing its partnership with The British Film Institute (BFI) for a second year.

As part of the deal, Cobra will be the official beer of the BFI Southbank complex and the BFI’s major festivals. The sponsorship starts with The Times BFI 52nd London Film Festival, which takes place from Oct 15-30, and the London Lesbian and Gay Film Festival in March 2009.

Will Ghali, marketing director of Cobra Beer, said: “Our association with one of the most important events in the British film calendar showcases the progression of Cobra as a great supporter of the creative arts and allows us to reach our target consumers at premium events.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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