Berberana links with Zorro

14 October, 2008

Berberana has linked up with the West End musical Zorro in a new on-pack promotion.

Berberana has linked up with the West End musical Zorro in a new on-pack promotion.

The Spanish brand is offering consumers discounted tickets to the show as well as the chance to win a trip to Spain for two. The promotion will run across the Berberana range and be available in selected stores including Tesco, Sainsbury's, Morrisons and the Co-op.

Berberana is also featuring in tastings at trade and consumer events this autumn. The brand is also supporting its multiple grocer listings with dedicated Berberana tastings in store at selected Sainsbury's and at the company's head office in central London.

A Spanish Twist selection of recipes will be handed out to consumers at these events.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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