Ad campaign for Stella 4%

15 October, 2008

Inbev UK’s new Stella Artois 4% lager will have its first TV campaign from Nov 4.

The TV burst will be preceded by a poster campaign from Oct 20, and press support at the end of October.

The campaign will focus on the brand’s triple-filtering brewing technique which the company says gives it a smoother taste.

The TV ad is shot in the style of “1960s French cinema” while the posters and print ads use a Riviera theme of the same era.

There will be 400 96-sheet and 2,000 48-sheet posters nationally with a focus on London, Manchester, Birmingham and Leeds.

Press ads will be in free urban newspapers, weekly listings magazines and men’s lifestyle titles.

Marketing director Andreas Hilger said: “The pre-Christmas period is the key time of year for beer sales because there is surge in socialising.

“This period presents a real opportunity to raise the profile of a new brand and encourage more people to sample it.”




Bookmark this


Site Search

COMMENT

What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter