Hobgoblin focuses on Halloween

17 October, 2008

Hobgoblin is declaring itself the “unofficial beer of Halloween” and is launching a marketing blitz to capitalise on what it says has become a key sales period for the ale brand.

Bottles have been given a Halloween theme with a limited-edition label, offering consumers the chance to win a haunted weekend break in the Oxfordshire countryside and a tour of the Wychwood Brewery, now part of Marston’s.

The “lagerboy” advertising has been adapted and features the seasonal strapline: It’s the damned fine flavour that grabs them by the ghoulies.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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