What's being proposed
Published:  17 October, 2008

A sensible drinking message "in all promotional material and public communications", possibly coupled with detailed information about recommended alcohol unit limits

Compulsory signage at entrances and point of sale explaining age verification policies, and a sensible drinking message at each alcohol display area. CCTV to be installed "wherever possible"

Free tastings permitted, but with 12.5cl sample size limits for beer, cider and wine and 2.5cl for spirits. "Care must be taken to ensure that customers do not return for further tastings and run the risk of becoming intoxicated. Opened alcoholic drinks must not be left unattended"

Retailers with a turnover of £5 million should deploy mystery shoppers to check compliance with the code .




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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