In Brief

17 October, 2008

Stella 4% campaign launches

Inbev UK is launching a heavyweight TV, press and outdoor ad campaign for Stella Artois 4% next week. The pre-Christmas campaign aims to stress the brand's "smooth nature" to its target audience of 18 to 34-year-old men. Marketing director Andreas Hilger said: "We are emphasising the fact that Stella Artois 4% is brewed using a dedicated triple-filtered technique."

C&C chief quits over Magners

The chief executive of Magners producer C&C is resigning in the wake of a

disappointing trading performance for the cider brand. Maurice Pratt said he would leave as the group reported a 13% revenue drop

in the six months to Aug 31 and the company warned of a "material drop" in operating profits during the second half of the year. Magners sales are still growing in the UK but Nielsen figures show it is not keeping pace with the wider cider market.

Guinness gift tube rolled out

Diageo is rolling out the Guinness Tasting Experience - a limited -edition gift tube containing a 33cl bottle of Guinness Draught and a branded glass (rrp 5). The gift pack is part of a 5 million spend by Diageo this Christmas

that will include TV, print, radio and outdoor advertising.




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The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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