Independent brewers celebrate annual business awards
Published:  17 October, 2008

Everards Brewery scooped the overall champion title at the Society of Independent Brewers' 2008 Brewing Business Awards this week.

The Leicestershire-based brewer

also won

Best Innovation and Best Use of Electronic Media for its Mission Enjoyable customer service campaign.

Off Licence News sponsored the Best Support for an Off-trade Customer award, which was given to the East Anglian Brewers co-operative for its work with the Real Ale Shop at Branthill Farm, Norfolk.

The Real Ale Shop's Teddy Maufe, who grows the barley for a range of beers from local microbreweries sold in his shop, told OLN: "We are really, really chuffed. It's like David and Goliath - we are championing the tiny players and that's been recognised."

The award was collected at the Ins titute of Directors in London by Mark Riches of Norfolk-based Beeston Brewery, one of the co-operative's 40 members.

Staffordshire's Freedom Brewery cele-brated a double win for Best Packaging Initiative and Best Point of Sale.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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