Bruce Jack makes Kumala eco promise

17 October, 2008

Flagstone's renowned winemaker Bruce Jack has pledged to make Kumala "the most sustainable wine in the world".

The man behind South Africa's leading wine brand has begun work on a "vineyard to bottle" initiative that monitors grape quality and ensures co-operative growers are farming ethically. It is a big change for a brand that previously bought the finished product in bulk from brokers, according to Jack.

"It's a huge project for us, for the first time Kumala will have a true grape source. It's all about traceability - knowing where the grapes come from and what has gone into every bottle," he said.

"I don't want to stand behind a brand and not know if the farm er is trading in the right way, such as having running water, a cr èche for the kids

and conserving natural flora and fauna."

Jack has also revealed plans to make the entire Flagstone range organic within the next five years. "Twenty-five per cent of our growers are now organic

and Applesdrift Farm is 100% organic. It's not just that it's better for the environment - organic grapes make better,

more balanced wine."

Flagstone was sold to Constellation in February in a deal that saw Jack take over the viticulture and winemaking for all

of Constellation's South African wine brands.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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