Brands renew sponsorship deals

17 October, 2008

Manchester United and Budweiser have extended their sponsorship deal through the 2009/ 10 season.

The contract gives Budweiser rights to use Manchester United logos and player images in advertising, POS and packaging.

It will come as a relief to the team, as the future of its deal with American insurance giant AIG still looks uncertain .

Meanwhile, Strongbow is renewing its Bowtime sponsorship deal with Talksport radio for another 12 months.

The broadcast sponsorship will continue the brand's association with Ian Wright and Adrian Durham's Monday-Thursday radio show and Mike Parry and Andy Townsend's Friday broadcast.

246




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter