Brands renew sponsorship deals

17 October, 2008

Manchester United and Budweiser have extended their sponsorship deal through the 2009/ 10 season.

The contract gives Budweiser rights to use Manchester United logos and player images in advertising, POS and packaging.

It will come as a relief to the team, as the future of its deal with American insurance giant AIG still looks uncertain .

Meanwhile, Strongbow is renewing its Bowtime sponsorship deal with Talksport radio for another 12 months.

The broadcast sponsorship will continue the brand's association with Ian Wright and Adrian Durham's Monday-Thursday radio show and Mike Parry and Andy Townsend's Friday broadcast.

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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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