Eclectic mix for Co-op's premium list

17 October, 2008

The Co-op is launching a range of premium own-label wines

called Eclectic.

The seven wines will all retail at ú7.99 and appear on a separate shelf together rather than being merchandised by country or colour.

The range comprises Eden Valley Riesling and Barossa Valley Shiraz from Australia, Leyda Valley Sauvignon Blanc and Casablanca Valley Pinot Noir from Chile, Montepulciano d'Abruzzo from Italy, an Albari ˝o from Galicia in northern Spain and a single vineyard French Viognier.

Each wine has been bought "for the felicities of that particular vintage" and might be replaced by something different once stock is exhausted, said the Co-op.

The wines will appear in 1,752 Co-op stores across the country.

Maria Elener, the Co-op's wine buyer for Fairtrade, Australasia, South Africa and Italy, has been named buyer of the year in the Everywoman in Retail Awards.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter