Eco-friendly range gets a makeover

17 October, 2008

Chilean producer Viña Ventisquero has relaunched its off-trade Yali Winemaker's Selection range to emphasise its green commitments.

The range's Wetland Sauvignon Blanc and Cabernet Sauvignon/Carmenère have been given back labels that explain their connection to the El Yali Wetland Zone, a protected area that is home to a quarter of all the bird species to be found in Chile.

The front label has an artist's view of a bird sitting on a bullrush in the wetland zone and a Climate Care logo stat ing that CO2 emissions from transporting the wine have been offset.

The new packaging is 9% lighter than the old.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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