Eco-friendly range gets a makeover

17 October, 2008

Chilean producer Viña Ventisquero has relaunched its off-trade Yali Winemaker's Selection range to emphasise its green commitments.

The range's Wetland Sauvignon Blanc and Cabernet Sauvignon/Carmenère have been given back labels that explain their connection to the El Yali Wetland Zone, a protected area that is home to a quarter of all the bird species to be found in Chile.

The front label has an artist's view of a bird sitting on a bullrush in the wetland zone and a Climate Care logo stat ing that CO2 emissions from transporting the wine have been offset.

The new packaging is 9% lighter than the old.




Bookmark this


Site Search

COMMENT

Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter