Grolsch gives away trips and glasses

17 October, 2008

Grolsch is giving away 80,000 Dutch glasses and prize trips to Amsterdam as part of its latest on-pack promotion.

A range of Grolsch promotional

packs, including 4x30 cl, 6x30 cl, 8x30 cl bottle packs and 4x44 cl and 4x50 cl

cans, will give the first 80,000 consumers the opportunity to enter their unique on-pack code via the Grolsch website (grolsch.co.uk) to claim their free

Dutch glass.

All entries are automatically entered into a prize draw for four trips to Amsterdam for up to four people, which expires at the end of August 2009.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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