Wells & Young Directors gets the can

17 October, 2008

Wells

& Young

is now producing Courage Directors ale in cans.

A spokes man for the brewer, which acquired the brand at the beginning of last year, said it decided to invest in the new can

thanks to the sector's steady sales figures. According to statistics from N ielsen for 2006 /07 , the premium canned ale sector (non -widget) managed to maintain value sales in the off-trade of 61 million throughout the year.

Chris Lewis, director of marketing, said: "Courage Directors is one of the UK's fastest -growing premium draft ales in the on-trade, but was one

of a

number of brands not to have a can format in the off-trade.

"This is a great step forward for a brand that is so well recognised throughout the whole country as it means on and off -trade awareness for consumers will complement each other, and help to drive sales

in both markets."

The cans feature a newly-designed Courage logo.




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter