Ferrero launches seasonal Collection
Published:  17 October, 2008

Ferrero has extended its range of chocolate gift boxes with the launch of Rondnoir.

The newcomer is a dark chocolate version of Ferrero Rocher. It was sampled by

more than

7 million consumers last Christmas as part of the Ferrero Collection, which also contained Ferrero Garden Coconut.

UK sales director Craig Barker

said: "Rondnoir will help broaden the appeal of dark chocolate and at the

same time offer consumers more ways to give the gift of Ferrero to their loved ones."

The brand will be backed by a 5.5 million TV and press advertising campaign in the run-up to Christmas, including the sponsorship of Channel

4's Desperate Housewives .

Ferrero Collection will be available in three gift pack sizes this Christmas, including a Christmas tree-shaped box.

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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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