Walkers' 1m winter generosity

17 October, 2008

Walkers is giving away 1 million in prizes as part of its Winter Windfall

on-pack promotion.

The text-to-win give away will run on 40g packs of Sensations from this month until the end of January.

Thousands of prizes are up for grabs including short breaks to Sweden's Ice Hotel, shopping trips to New York and Paris, skiing holidays in France, Sony Vaio Laptops, 100 House of Fra ser vouchers and 10 HMV e-vouchers.

Walkers has also reduced the case sizes of some of Sensations' best selling flavours

in a move to help retailers "better manage their stock flow ", according to the company.

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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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