Walkers' £1m winter generosity

17 October, 2008

Walkers is giving away £1 million in prizes as part of its Winter Windfall

on-pack promotion.

The text-to-win give away will run on 40g packs of Sensations from this month until the end of January.

Thousands of prizes are up for grabs including short breaks to Sweden's Ice Hotel, shopping trips to New York and Paris, skiing holidays in France, Sony Vaio Laptops, £100 House of Fra ser vouchers and £10 HMV e-vouchers.

Walkers has also reduced the case sizes of some of Sensations' best selling flavours

in a move to help retailers "better manage their stock flow ", according to the company.

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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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