Walkers' 1m winter generosity

17 October, 2008

Walkers is giving away 1 million in prizes as part of its Winter Windfall

on-pack promotion.

The text-to-win give away will run on 40g packs of Sensations from this month until the end of January.

Thousands of prizes are up for grabs including short breaks to Sweden's Ice Hotel, shopping trips to New York and Paris, skiing holidays in France, Sony Vaio Laptops, 100 House of Fra ser vouchers and 10 HMV e-vouchers.

Walkers has also reduced the case sizes of some of Sensations' best selling flavours

in a move to help retailers "better manage their stock flow ", according to the company.

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