Walkers' 1m winter generosity

17 October, 2008

Walkers is giving away 1 million in prizes as part of its Winter Windfall

on-pack promotion.

The text-to-win give away will run on 40g packs of Sensations from this month until the end of January.

Thousands of prizes are up for grabs including short breaks to Sweden's Ice Hotel, shopping trips to New York and Paris, skiing holidays in France, Sony Vaio Laptops, 100 House of Fra ser vouchers and 10 HMV e-vouchers.

Walkers has also reduced the case sizes of some of Sensations' best selling flavours

in a move to help retailers "better manage their stock flow ", according to the company.

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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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