Top Tip

17 October, 2008

However you plan to promote your website at Christmas, run some small-scale tests now. Establish what works, and refine it. The average e-tailer gets

30% more orders in November and

December. Make sure your site and staffing levels can cope with the increase. Cite a final ordering date for Christmas delivery on every page - highlighted when the deadline has passed. To maximise sales online at Christmas, shop owners should find creative ways to mark the season - put gift ideas on your home page

and stock Christmas-themed items .

Bruce Townsend,

marketing manager,

Actinic

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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