Top Tip

17 October, 2008

However you plan to promote your website at Christmas, run some small-scale tests now. Establish what works, and refine it. The average e-tailer gets

30% more orders in November and

December. Make sure your site and staffing levels can cope with the increase. Cite a final ordering date for Christmas delivery on every page - highlighted when the deadline has passed. To maximise sales online at Christmas, shop owners should find creative ways to mark the season - put gift ideas on your home page

and stock Christmas-themed items .

Bruce Townsend,

marketing manager,

Actinic

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225




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The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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