High-end tequila mark for Diageo

22 October, 2008

An ultra-premium version of Jose Cuervo tequila is being launched in the UK through Diageo GB.

Harvey Nichols will be the first off-trade retailer to list Jose Cuervo Platino which is being backed by a £250,0000 marketing investment by the British firm.

The launch comes at a time when Nielsen figures suggest tequila sales across the UK market were ahead by 7% in the year to May.

Platino is made from 100% blue agave and uses a new distillation method – described as a “breakthrough in the tequila industry” by executive director Juan Domingo Beckmann – which is claimed to give a smoother taste.

The rrp is £50 and the brand is being distributed through wholesalers Venus Cash & Carry, Coe Vintners, Waverley TBS, Justerini & Brooks, London Wine Co and Millward Wines.




Bookmark this


Site Search

COMMENT

What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter