Tesco launches £2.89 Value range

22 October, 2008

Tesco has released its new three-strong range of Value wines – priced £2.89.

The supermarket’s budget own-label has been sourced from Spanish producer Felix Solis Avantis and consists of a red, a white and a rosé Vino de Mesa. It will be on shelves from Oct 27.

The wines will be packaged in 1-litre Tetra Paks to support Tesco’s commitment to reduce packaging waste by 25% by 2010.

Wine category manager Andrew Carpenter said: “The market has changed rapidly over the past 12 months, and we have responded quickly and effectively to these conditions to support our customers’ needs.

“While our average bottle spend is still over £4, an increasing number of customers are forced to limit their spend. Rather than lose them from the category entirely, we have responded with a stronger value offering.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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