Cinema and TV ads for Russian vodka

27 October, 2008

Russian Standard vodka is to launch a month-long cinema ad campaign from Oct 31, to be followed by a four-week run on TV.

The cinema campaign will focus on major releases including the James bond film Quantum of Solace, with the aim of being seen by 6 million people in its target audience of aspirational 18 to 34-year-olds.

A shorter version of the ad will run nationally on major terrestrial channels.

Andy Corris, senior brand manager at distributor first Drinks Brands, said: “We are providing further trade support at an important time of year.

“We remain firmly committed to the brand and have ambitious plans for 2009, building on the £8 million investment it has seen this year.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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