Grantís Scottish radio push

28 October, 2008

Grantís whisky is to be backed by a major campaign of local radio promotions in Scotland in the run-up to Christmas.

The advertising push will give consumers the chance to win a garden makeover as a tie-in in to the brandsí Garden After Hours promotion which ran earlier in the year.

The radio promotion will run in October and November in seven Scottish regions on Clyde 1FM, Forth One, Moray Firth Radio, North Sound One, Radio Borders, Tay FM and West Sound. It will also feature on stationsí websites.

The aim is to persuade convert 45s and overs to try Grantís instead of their usual blended Scotch.

The campaign is part of a £3.8 million investment in the UK in the brand this year.

Brand manager Harriet Knight said: ďScotland is an important market for us. This investment allows us an ideal platform to communicate our brand credentials at this key seasonal period.Ē




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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