Codorniu aims to raise fizz prices

29 October, 2008

Spanish producer Codorniu is seeking to raise the average price of non-Champagne sparkling wines with the launch of a new product with an rrp of £17.99.

Reina Maria Cristina Reserva Vintage 2006 is a traditional method sparkling wine made with Macabeo, Parellada and Xarel-lo grapes from Penedes, and Chardonnay from Costers del Segre, with a minimum of 15 months ageing.

Bill Breen, managing director of Codorniu UK, said: “We see huge potential for further category growth in encouraging consumers to trade up from the sub-£10 market.

“Spanish sparkling wine has something very special to offer the UK consumer and our motivation is to offer supreme value over the category leader.”

The brand is available in a blue gift box as well as the bare bottle.




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter