Quantum leap in Bond giveaways

31 October, 2008

Heineken is launching an exclusive off-trade promotion to mark its association with the latest 007 blockbuster Quantum of Solace.

As part of the brand's global partnership with the film,

Heineken is releasing a 007-themed

text to

win

competition to promote its Draught keg innovation.

The promotion will coincide with the UK release of the Quantum of Solace today (Oct 31)

.

Heineken will

give away a DVD of the previous Bond

hit, Casino Royale, every 60 minutes for 60 days

and will offer

consumers the chance to win a weekend in Monte Carlo.

The nationwide

campaign will be promoted via 80,000 tagged Heineken Draught kegs and will be available across all off-trade channels while stocks

last.

The launch

will be backed by heavyweight marketing support, which includes a Bond-style radio commercial, high impact print and outdoor advertising and the creation of a bespoke website and WAP site.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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