Luxury weekends up for grabs with Scotch whisky brands

31 October, 2008

Ian Macleod Distillers is running two on-pack promotions in the run-up to Christmas on its

Scotch whisky brands.

Neck

collars on bottles of Glengoyne 10

Year

Old will feature the top prize of a luxury weekend for two in Perthshire hotel Monachyle Mhor.

The give away celebrates the whisky's new partnership with Monachyle Mhor's chef Tom Lewis, who has created a series of recipes using Glengoyne that will be available to taste at the BBC Good Food Show in Glasgow (Oct 31-Nov 2).

Bottles of

Isle of Skye 8 Year Old

blended Scotch

whisky will highlight a competition to win a luxury weekend for two on Skye . Both on-pack promotions will run until Jan 31.

Glengoyne and Isle of Skye are distributed in the UK by Harvey Miller Wine

& Spirit Agencies.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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