Grande entrance for new absinthe

31 October, 2008

Emporia Brands has released a 69% abv absinthe called Grande Absente.

The spirit is made in the south of France in the same pot still it was made in from 1860 until absinthe was banned in 1912.

The supplier warns drinkers not to drink Grande Absente on its own. It instead suggests diluting it with cold water and a dissolved sugar cube.

A 70cl bottle is available from thedrinkshop.com with a retail price of 32.95.

Sainsbury's is listing the Apsinthion De Luxe Christmas Pack this festive season. Containing a bottle of the 55% abv absinthe made by Poland's Toorank Distilleries and an absinthe spoon, it will retail for 17.19.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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