W&M delivers message with humour

31 October, 2008

Whyte & Mackay is investing £1 million in a marketing push for Vladivar that aims to use humour to promote a responsible drinking message.

The company said it has created a series of "spoof adverts" that show what can happen when people drink too much. The first ad features a man and gorilla snuggled together in a zoo cage after a night of binge-drinking.

The strapline Quality Not Quantity will appear in magazines, press and online ads,

outdoor posters

and POS material.

Marketing director Nick Gaskin said: "Past

and existing campaigns have helped raise awareness , but

our research showed

there was a role for humour .

"We are adding a new and different element to support government

and industry

in getting the message across."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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