Latest campaign gets Grant's on air

31 October, 2008

Grant's whisky is being backed by a major campaign o n local radio stations

in Scotland.

The advertising push will give consumers the chance to win a garden makeover as a tie-in

to the brand's

Garden After Hours promotion, which

ran earlier in the year.

The radio promotion, will run in November in seven Scottish regions on Clyde 1 FM, Forth One, Moray Firth Radio, North Sound

1, Radio Borders, Tay FM and West Sound. It will also feature on stations' websites.

The aim is to persuade

45 year olds and over

to try Grant's instead of their usual blended Scotch, according to U K distributor First Drinks Brands.

Brand manager Harriet Knight said: "Scotland is an important market for us. This investment allows us an ideal platform to communicate our brand credentials at this key seasonal period."

The campaign is part of a £3.8 million investment in the UK in the brand this year.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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