Cadbury brings carnival to town

31 October, 2008

Cadbury has put 10,000 prizes up for grabs in its new carnival-themed on-pack promotion.

Running from Nov 3, the giveaway will feature on 49g bars of Dairy Milk, Dairy Milk Fruit

& Nut, Dairy Milk Caramel and bars of Twirl, Crunchie, Boost and Double Decker.

There will be 10,000 prizes for consumers to win instantly by text or online, including

carnival holidays to exotic destinations, as well as runner -up prizes of Nintendo Wiis and chocolate.

Trade communications manager Kate Harding said: "The chance to win motivating prizes gives consumers an added incentive to purchase in -store."

Cadbury has also announced it will be an official sponsor of the 2012 London Olympics. The deal means the company will supply all confectionery and packaged ice cream sold at venues

and within the Olympic Park.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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