Sterling taps into super value

31 October, 2008

Gallaher is moving its Sterling brand into the "super value sector" with new price -marked packs.

King Size 20s will retail for 4.20 and Superkings will retail for 4.25, down from 4.50 and 4.59 respectively.

The move is designed to help retailers "at a time of economic instability and when adult smokers will be looking for more value for their money", according to the company.

Head of communications Jeremy Blackburn added: "This is not a time to over burden retailers with extra stock and facings, which is why we have made this change to our existing Sterling brand."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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