Sterling taps into super value

31 October, 2008

Gallaher is moving its Sterling brand into the "super value sector" with new price -marked packs.

King Size 20s will retail for £4.20 and Superkings will retail for £4.25, down from £4.50 and £4.59 respectively.

The move is designed to help retailers "at a time of economic instability and when adult smokers will be looking for more value for their money", according to the company.

Head of communications Jeremy Blackburn added: "This is not a time to over burden retailers with extra stock and facings, which is why we have made this change to our existing Sterling brand."




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter