Top Tip

31 October, 2008

To grow cider sales retailers must offer real choice and not me-too brands. You don't need duplications of mainstream brands - one or two are enough. Having some authentic and premium ciders is important, and so is reducing your 2 and 3-litre PET range. Making sure all your ciders are sold cold is crucial. Don't just have 10 lager brands in the chiller, make sure you have some space for cider.

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Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

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