Asda enlists Leigh to head up BWS

31 October, 2008

Asda has appointed a new development manager for its

BWS team.

David Leigh was most recently category marketing controller for Grampian Country Foods but began his career with Asda in 1996 with a one-year placement as regional marketing assistant.

He will work alongside Asda's dedicated BWS trade teams

- with Philippa Carr MW and Karen Doran in the wine department and CJ Antal-Smith in beers and spirits.

He

will be responsible for delivering "customer-led initiatives and market-leading growth", the retailer said.

His appointment c ame

as Asda

report ed growth of 21.6% (TNS 12-week value sales to Oct 5) across BWS.

Leigh said: "I'm delighted to be joining Asda at such an exciting time. We've just introduced some brilliant changes to our BWS ranges and we're seeing some stunning growth. "




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Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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