Asda enlists Leigh to head up BWS

31 October, 2008

Asda has appointed a new development manager for its

BWS team.

David Leigh was most recently category marketing controller for Grampian Country Foods but began his career with Asda in 1996 with a one-year placement as regional marketing assistant.

He will work alongside Asda's dedicated BWS trade teams

- with Philippa Carr MW and Karen Doran in the wine department and CJ Antal-Smith in beers and spirits.

He

will be responsible for delivering "customer-led initiatives and market-leading growth", the retailer said.

His appointment c ame

as Asda

report ed growth of 21.6% (TNS 12-week value sales to Oct 5) across BWS.

Leigh said: "I'm delighted to be joining Asda at such an exciting time. We've just introduced some brilliant changes to our BWS ranges and we're seeing some stunning growth. "




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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